ST from NY writes:
I’ve been asked to speak for a group that does not pay the speaker an honorarium. They suggest that speaking at their event provides exposure. What is the trade-off between exposure and compensation? Is there a bottom line that I should not dip below?
Honorariums continue to grow, while dental meeting budgets seem to increase at a slower rate!
Many speakers enjoy relationships with companies who sponsor subject specific presentations. More speakers are reaching out to corporate sponsors to help them bridge the gap between the meeting’s budget and their honorarium. (In this model, the sponsor pays the speaker directly.) Most experienced meeting planners can provide you with a list of the areas in which they are able to provide value for your sponsor.
MI from Colorado writes:
Can you help me determine if this request to speak is legitimate?
EM from Arizona writes:
I will be presenting several programs at the upcoming ADA meeting. That is a great meeting for scouts. I plan to print copies of my Speaker Packet. How many would you recommend I print? What kind of paper? Stapled, clipped or in a nice folder (how to display)? Any other thoughts?
CK from British Columbia writes:
Vanessa, I just received a contract for a booking for next year. There is a clause in it that states I cannot accept any other speaking engagements in the state for 3 months prior and 3 months after my engagement with them. The state is huge and that limits my ability to speak there for 6 months! What do you suggest?
Thought Leadership Marketing is the most effective marketing technique for dental speakers and consultants. It can bring you new consulting clients, help you book more speaking engagements and sell more product.
Thought leadership campaigns open doors and build trust. It enables businesses to sell without selling. It also provides an opportunity to differentiate your products and services (stand out from the crowd).
The Blog Send SP email or mail
CH from Arizona writes:
“We are curious about your thoughts on Speakers Packets: which is better? Print and mail? Or send electronically? Or both?”
Your website is likely to be the first stop a meeting planner will make when they want to learn more about your presentations.
Ensure your site is easy to FIND and NAVIGATE.
Does your website do double or triple duty? In other words, is this your practice website, your online store, and your speaker’s webpage?Read More
Gone are the days of mailing unsolicited speakers packets. It is too costly, especially considering that unsolicited materials generally end up in the garbage. So what is the best method for marketing your presentations to meeting planners?